Additional Opportunities

WCNY can help you target a very specific niche audience through on-air sponsorship of one of our key programs or program genres. We offer something for every interest, taste and age. You decide which audience you want to target with your sponsorship message. We will work with you to find the sponsorship vehicle that best fits your company's marketing plan and budget.

Here are some additional opportunities.

WCNY-FM LISTENERS…

• are listening to WCNY Monday – Friday 6:00 am – 6:00 pm, so they are most likely members of the work force who listen on their computers, in their homes, in their cars, or in their places of business.

• tune in for longer periods of time than any other radio station in central New York. The average time spent listening to WCNY is an astounding 4 hours.

• hear underwriting spots read by one of three long-term LIVE on-air hosts so often, it makes underwriters sound as if they are being endorsed by the hosts.

• are a more attentive audience who hear 15-second underwriting announcements almost immediately following classical music pieces … so the odds of them actually remembering a spot are much greater than a commercial station.

Therefore, it will take you far fewer spots for you to reach WCNY-FM listeners than to reach the audience of any other radio station in Central New York.

WCNY2

reaches over 500,000 viewers in Onondaga, Oswego counties and the Cazenovia System via Time-Warner cable on Channel 12; featuring 16 hours each day of How-To programming:

Make it Yourself Mondays

Taste of Tuesdays

Wellness Wednesdays

Home & Garden Thursdays

Travel & Finance Fridays

The Best of WCNY2 Weekends

WCNY2

is an extremely effective marketing medium; your announcements run with targeting consistency in multiple dayparts. Plus, WCNY2 provides additional promotional tools that work after the TV set is off.

WCNY2

How-To reach a targeted audience with maximum cost-efficiency

How-To create a bond with your customers

How-To strengthen that bond through related promotional tie-ins