Sponsorship Opportunities

WCNY can help you target a very specific niche audience through on-air sponsorship of one of our key programs or program genres. We offer something for every interest, taste and age. You decide which audience you want to target with your sponsorship message. We will work with you to find the sponsorship vehicle that best fits your company's marketing plan and budget.

PROGRAM GENRES:

• WCNY2 - How-to programming (cooking, sewing, home-repairs)

• WiCkNeYKids (Clifford, Arthur, Sesame Street, Between the Lions)

• Arts and Entertainment (classical music specials, dance, Antiques Roadshow, American
  Experience series)

• News/Current Affairs programming (BBC Word News, NewsHour with Jim Lehrer,
  Nightly Business Report, Ivory Tower Half Hour, Central Issues)

• Medical and Science programs and specials (Nature, NOVA)

• WCNY FM/Your Classic Connection

YOUR ON-AIR MESSAGE:

Your 15-second on-air sponsorship message can be video, pictures, graphics, etc. and used to:

• Describe your business or organization

• Identify products and/or services your company provides

• Express your corporate philosophy

• Highlight your company's commitment to public broadcasting's educational mission

We will be happy to assist you in developing a message that maximizes your on-air exposure.