Program Underwriting

Program Underwriters are very important to WCNY.  They provide viewers with uninterrupted, quality programming while simultaneously conveying their message to the audience.  Below is an explanation of what underwriting is and how it can benefit your organization.

WHAT IS PROGRAM UNDERWRITING?

Program Underwriting is the actual sponsorship of a particular program.  Your 15-second acknowledgement appears at the open and close of a program.  The terms underwriting and sponsorship are interchangeable and mean the same thing.

WHO UNDERWRITES WCNY PUBLIC TELEVISION?

Hundreds of central New York companies partner with WCNY each year.  These companies include:

•    Private businesses of all sizes

•    Large corporations

•    Foundations

No matter what type of business you're in or what your budget is, WCNY can customize an underwriting opportunity to help your company reach its target audience. You can sponsor our HDTV, events and outreach programs.  The choice is yours!

WHAT ARE THE BENEFITS OF UNDERWRITING?

Your sponsorship brings you an exclusive core package of valuable benefits designed to sharpen your company's competitive edge:

•    Increase your company's visibility before WCNY's highly desirable audience

•    Commercial-free, uncluttered television and FM environment - allowing your message to
     stand out

•    Cost effective means of dealing simultaneously in the realms of advertising, public
     relations and community support

•    A solid identity with trusted programs associated with quality

•    Creates and maintains top-of-mind awareness among an educated, affluent, influential
     audience of viewers and listeners in a highly credible environment

•    Demonstrate philanthropy with a commitment to the betterment of the Central New York
     community

•    Create product & services knowledge

•    Enhance employee pride