Giving Tuesday


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WCNY is on a mission to help kids in our communities grow smarter, stronger, and kinder—but we can’t do it alone.

WCNY & PBS Kids is there for you, your children, and your grandchildren, now it’s time for you to be there too. Make a donation and help WCNY raise $10,000 before #GivingTuesday on December 3.

For more than 50 years, WCNY has been proud to be a member of the Central NY neighborhood, and for 50 years, WCNY has provided inspiration, educational programs, and services to young and old. We believe in lifelong learning, and like Mr. Rogers, we believe that kids come first, now, and always.


PBS KIDS is ranked the #1 educational media brand for children. In a national survey, 66% of parents surveyed named PBS KIDS the most educational media brand. 83% of parents agreed that PBS KIDS helps prepare children for success in school. And 86% of parents agreed that PBS KIDS is the most trusted and safe source for children to watch television and play digital games and mobile apps.

WCNY’s work with the PBS Ready To Learn Initiative has produced and disseminated a collection of evidence-based educational media and resources proven to advance the school readiness skills of young children, particularly those in low-income communities.

Support your neighborhood’s youngest learners. Help the WCNY Community raise $10,000 by Dec. 3.

Make a gift of any amount in support of smarter, stronger, kinder kids at


Become a Family Membership member or give the gift of a Family Membership to the little ones in your life.
Family Membership


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