RADIO Live-read and prerecorded radio promos reaching a regional broadcast audience in 19 central New York counties and parts of Canada, plus an active digital listenership worldwide.
TELEVISION Heavy rotation of 5 TV promos across 4 channels for four weeks prior to auction and during the two week prime auction period reaching a potential audience of 1.8 million viewers.
2 Bulletin (full size) billboards on Interstate routes 690 and 81 providing combined 122,500 views per day / 3.675 million views total.
Syracuse New Times reaches 81,000+ readers
Syracuse Media Group: Digital Sliding Billboard, delivered 227,423 times, click through rate of .12% performed well above benchmark rate of .06%.
Promotional postcard mailed to 3,300 active travel auction buyers.
Full page feature article in WCNY Connect Magazine, a bi-monthly member subscription publication mailed to approximately 14,000 households.
Listings in community publications and calendars across our service area.
Continual use of Twitter, Facebook and Google AdWords during the month preceding and the weeks during the auction.
Premiere promotion on wcny.org (average of 12,000+ page views per month) in the weeks leading up to and during the auction.