Travel Auction Donors: Multi-channel marketing is driving interest to your property!


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Daily Radio and TV promotions

RADIO Live-read and prerecorded radio promos reaching a regional broadcast audience in 19 central New York counties and parts of Canada, plus an active digital listenership worldwide.

TELEVISION Heavy rotation of 5 TV promos across 4 channels for four weeks prior to auction and during the two week prime auction period reaching a potential audience of 1.8 million viewers.

 


Out of Home – Billboards

2 Bulletin (full size) billboards on Interstate routes 690 and 81 providing combined 122,500 views per day / 3.675 million views total.


Print Advertising

Syracuse New Times reaches 81,000+ readers


Digital Advertising

Syracuse Media Group: Digital Sliding Billboard, delivered 227,423 times, click through rate of .12% performed well above benchmark rate of .06%.


Direct mail

Promotional postcard mailed to 3,300 active travel auction buyers.

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Editorial

Full page feature article in WCNY Connect Magazine, a bi-monthly member subscription publication mailed to approximately 14,000 households.
Listings in community publications and calendars across our service area.

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Social

Continual use of Twitter, Facebook and Google AdWords during the month preceding and the weeks during the auction.


 

On the Web

Premiere promotion on wcny.org (average of 12,000+ page views per month) in the weeks leading up to and during the auction.

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Classic FM

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WCNY Oldies

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WCNY Jazz

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Capitol Pressroom