TravelAuc2022

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Vacations, Daycations, Family entertainment venues, golf, sports packages, and more! Showcase your company on TV and online

Your trade of a gift certificate(s) gets you amazing promotions!

Sample VideosTestimonialsMarketing GuideParticipation Form/Certificate UploadTrip List

TV and Online

01-ExposureYour company exposed to 1.8 million TV viewers and global online audience at wcny.org/travelauction.

Showcased spots are broadcast on our TV station and will be listed online along with a hyperlink to your property website.


Benefits of participating:

  1. Showcase your company to a highly desirable market sector – the PBS viewer
  2. No cash outlay and no production costs for promotional airtime
  3. Increase visibility of your company’s branding
  4. New customers may become repeat customers
  5. New guests, who may book additional nights, return for visits and pass on word-of-mouth referrals to family and friends
  6. Tax-deductible contribution, if appropriate

Get Started!

  1. Review the Marketing Guide and choose a promotional level.
  2. Complete the Travel Auction Participation Form and upload your Gift Certificates (or gift letters or vouchers) or mail Gift Certificates to: WCNY, 415 W. Fayette St., Syracuse, NY  13204.
  3. Send your company photos & logo to auction@wcny.org (suggest 6-10 photos in JPG or PNG format – 1920 x 1080 pixels). If your company participated in 2021 or 2020, we have a promotional video on file and can send it to you for approval. Send request to auction@wcny.org.

 

If you have questions or need assistance, please email auction@wcny.org or call 315-385-7381.

Thank you! Your participation in Travel Auction helps us fulfill our mission to the community as a 501(c)(3) organization and affiliate of PBS and NPR. Revenue from the Travel Auction is used to provide high-quality services and programs to the communities we serve.

Professional Production

For ZERO cash outlay!

How it works:

For your gift certificate(s) with a minimum value of $200, you’ll get:

  1. Custom TV promotional spot (See sample promotions below)
  2. Your spot broadcast on TV & listed online at wcny.org/travelauction
  3. Link to your website

Give more, get more exposure. For multiple certificates, we’ll air the promotional spot multiple times.

travelauc tv for web

Additional promotional benefits based on the value of your certificate

 

Print

Company name and location included in participation list in WCNY CONNECT Magazine mailed to ~15,000 member homes.

Travelauc 2019-07-23 at 4.43.16 PM

Click on the image to enlarge.

Radio

Radio Promotion: Live mention on
Classic FM Travel Auction segment

classic_FM_for_web-travel

Social

Tag on one Facebook post (20,000 + followers)

Digital

Custom ad in WCNY e-Guide (20,000 subscribers)

03-Digital

 

Sample Videos

Testimonials

Our partners say it best

Jim Marquardt, GM, The Gardens Hotel & Cottages, Key West, FL:

“We proudly support Public Broadcasting and have participated in WCNY’s Travel Auction for several years now. Face it, when you need a break and Key West calls, The Gardens Hotel is the best place to leave the world behind and live the salt life. NY Times named The Gardens Hotel The prettiest Hotel in Key West.”

Connie Puga, General Manager Empire Suites and LELUX Hotel, Montreal

“I’ve been participating in your auction for a few years now and will continue to do so as you are great people to work with and love your programs.”

Rick & Laura Carro, Innkeepers, Fairville Inn Bed & Breakfast, Chadds Ford, Pennsylvania

“We are devoted fans of PBS and NPR wherever we have lived and traveled.  We are proud to again donate to WCNY’s Travel Auction to support Public Broadcasting. We invite you to visit our B&B in a special cultural place in Pennsylvania.”   

Don Voss, VP Hotel Sales & Marketing, Treasure Island, Las Vegas:

“Participating in WCNY’s Travel Auction provides us the unique opportunity to both promote our resort to existing potentially new customers in upstate New York, as well as support public television.”

John and Gwen Pittman, Resident Managers, The Green Iguana Hotel, St. Thomas, USVI:

“2012 was our FIRST auction with you! We enjoy the Guests it brings to us. We even receive reservations from NON WINNERS! The WCNY Travel Auction is always a part of our yearly advertising plan!”

All this for ZERO cash Outlay

Questions? Call us at 315-385-7381 or email auction@wcny.org


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