TravelAuc2020

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Showcase your property on TV and online.
Reach Travel Savvy Buyers!

Your trade of a travel package gets you amazing promotions

Sample VideosTestimonialsMarketing GuideParticipation Form/Certificate UploadTrip List

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Based on the value of your travel package, please consider:

Northeast States & Canada: 2 or more night stays

Southeast, Central, Mountain & Pacific States: 3 or more night stays

Caribbean & other International Properties: 4 or more night stays

(With respect to the travel distance involved from Central New York to your property, we find our travel buyers prefer longer stays to destinations in which the travel distance is greater.)

Benefits of participating:

  1. Showcase your property to a highly desirable market sector – the PBS viewer
  2. No cash outlay and no production costs for promotional airtime
  3. Increase visibility of your property’s branding
  4. New guests, who may book additional nights, return for visits and pass on word-of-mouth referrals to family and friends
  5. Tax-deductible contribution, if appropriate

 

Get Started!

  1. Review the Marketing Guide and choose how much promotion you would like to receive.
  2. Complete the Travel Auction Participation Formand upload your Gift Certificates (or gift letters or vouchers) or mail Gift Certificates to: WCNY, 415 W. Fayette St., Syracuse, NY  13204. Participation Form
  3. Send your property photos & logo to auction@wcny.org (suggest 6-10 photos in JPG or PNG format – 1920 x 1080 pixels)

 

If you have questions or need assistance, please email auction@wcny.org

Thank you! Your participation in Travel Auction helps us fulfill our mission to the community as a 501(c)(3) organization and affiliate of PBS and NPR. Revenue from the Travel Auction is used to provide high-quality services and programs to the communities we serve.

TV and Online

Your property exposed to 1.8 million TV viewers and global online audience at wcny.org/travelauction.

Showcased spots air during our live auctions and will be listed online along with a hyperlink to your property website.

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Professional Production

For ZERO cash outlay!

How it works:

For your gift certificate(s) for a stay of two or more nights, you’ll get:

  1. Custom TV promotional spot (See sample promotions below)
  2. Your spot broadcast live on TV & listed online at wcny.org/travelauction
  3. Link to your website

Give more, get more exposure. For multiple certificates, we’ll air the promotional spot multiple times.

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Additional promotional benefits based on the value of your certificate

 
 

Print

Property name and location included in participation list in March 2020 WCNY CONNECT Magazine mailed to ~15,000 member homes.
 
 
 

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Radio

Radio Promotion: Live mention on
Classic FM Travel Auction segment

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Social

Tag on one Facebook post (20,000 + followers)

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Digital

Custom ad in WCNY e-Guide (20,000 subscribers)

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Sample Videos

Testimonials

Our partners say it best

Jim Marquardt, GM, The Gardens Hotel & Cottages, Key West, FL:

We proudly support Public Broadcasting and have participated in WCNY’s Travel Auction for several years now. Face it, when you need a break and Key West calls, The Gardens Hotel is the best place to leave the world behind and live the salt life. NY Times named The Gardens Hotel The prettiest Hotel in Key West.

Connie Puga, General Manager Empire Suites and LELUX Hotel, Montreal

I’ve been participating in your auction for a few years now and will continue to do so as you are great people to work with and love your programs.

Rick & Laura Carro, Innkeepers, Fairville Inn Bed & Breakfast, Chadds Ford, Pennsylvania

We are devoted fans of PBS and NPR wherever we have lived and traveled.  We are proud to again donate to WCNY’s Travel Auction to support Public Broadcasting. We invite you to visit our B&B in a special cultural place in Pennsylvania.    

Don Voss, VP Hotel Sales & Marketing, Treasure Island, Las Vegas:

“Participating in WCNY’s Travel Auction provides us the unique opportunity to both promote our resort to existing potentially new customers in upstate New York, as well as support public television.”

John and Gwen Pittman, Resident Managers, The Green Iguana Hotel, St. Thomas, USVI:

“Participating in WCNY’s Travel Auction…Is a Win-Win-Win for us! First and foremost, we love supporting PBS broadcasting. Second, we market The Green Iguana Hotel to a very responsive audience, AND a lucky couple discovers a unique way to explore the Caribbean!”

All this for ZERO cash Outlay

Yes, you read that right.
Not. One. Penny.
Questions? Call us at 315-385-7381.

If we receive your travel package(s) by November 1st, your property will be entered into a drawing to win a custom ad in WCNY’s e-Guide, linking to your company’s website (20,000 subscribers)!


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WCNY's The Capitol Pressroom