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TravelAuc 2023

Showcase your company on PBS TV and online in WCNY’s Travel Auction!

Your trade of a certificate(s) gets you amazing promotions!


Sample VideosTestimonialsMarketing PlanParticipation Form/Certificate UploadItem List

 

TV and Online

01-ExposureYour company promoted to 1.8 million TV viewers in Central New York and a global online audience at wcny.org/travelauction.

Showcased spots are broadcast on our TV station and will be listed online along with a hyperlink to your company website.

For ZERO cash outlay!

How it works:

For your gift certificate(s) with a minimum value of $200, you’ll get:

  1. Custom TV promotional spot (See sample promotions below)
  2. Your spot broadcast on TV & listed online at wcny.org/travelauction
  3. Link to your website

Give more, get more exposure. For multiple certificates, we’ll air the promotional spot multiple times.

Benefits of participating:

  1. Showcase your company to a highly desirable market sector – the PBS viewer
  2. No cash outlay and no production costs for promotional airtime
  3. Increase visibility of your company’s branding
  4. New customers may become repeat customers
  5. New guests, who may book additional nights, return for visits and pass on word-of-mouth referrals to family and friends
  6. Tax-deductible contribution, if appropriate


Additional promotional benefits based on the value of your certificate

 

Print

Company name and location included in participation list in WCNY CONNECT Magazine mailed to ~15,000 member homes.

Click To See Original Image

Radio

Radio Promotion: Live mention on
Classic FM Travel Auction segment

Social

Tag on one Facebook post (16,000 + followers & fans)

Digital

Custom ad in WCNY e-Guide (37,000 subscribers)

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Sample Videos

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Testimonials

Our partners say it best!

Jim Marquardt, GM, The Gardens Hotel & Cottages, Key West, FL:

“We proudly support Public Broadcasting and have participated in WCNY’s Travel Auction for several years now. Face it, when you need a break and Key West calls, The Gardens Hotel is the best place to leave the world behind and live the salt life. NY Times named The Gardens Hotel The prettiest Hotel in Key West.”

Scott Markwood, Owner, Elsa’s Inn on the Harbor, Prospect Harbor, ME

“I found that participation in the auction resulted in numerous other bookings from folks in your area. Also, that the demographic your auction attracted seemed to be a good fit at the inn. I think they enjoyed the ambiance of the inn as well as enjoying touring this area of the country.”

Rick & Laura Carro, Innkeepers, Fairville Inn Bed & Breakfast, Chadds Ford, Pennsylvania

“We are devoted fans of PBS and NPR wherever we have lived and traveled.  We are proud to again donate to WCNY’s Travel Auction to support Public Broadcasting. We invite you to visit our B&B in a special cultural place in Pennsylvania.”   

Don Voss, VP Hotel Sales & Marketing, Treasure Island, Las Vegas:

“Participating in WCNY’s Travel Auction provides us the unique opportunity to both promote our resort to existing potentially new customers in upstate New York, as well as support public television.”

John and Gwen Pittman, Resident Managers, The Green Iguana Hotel, St. Thomas, USVI:

“2012 was our FIRST auction with you! We enjoy the Guests it brings to us. We even receive reservations from NON WINNERS! The WCNY Travel Auction is always a part of our yearly advertising plan!”

All this for ZERO Cash Outlay

Questions? Call us at 315-385-7381 or email auction@wcny.org

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