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“On the Money” premieres March 17 on WCNY-TV

WCNY, Central New York’s community-owned public broadcaster, will premiere its new fast-paced, contemporary financial news program, “On the Money” at 8 p.m. March 17 on WCNY-TV. This 13-part series features interesting people, companies, investors, and happenings in Central New York.

In 1992, WCNY-TV tested a new show concept geared towards personal finances and investment advice. After just one season, it became clear the show was a hit with viewers, many of whom called in with their questions during the live Thursday night broadcasts. “Financial Fitness” went on to become one of the station’s longest-running and highest-rated programs. Now, after a ten-year hiatus, J. Daniel Pluff, former host and creator of “Financial Fitness,” returns to WCNY for a new “money” show.

“We had a great run with “Financial Fitness,” but 20 years is a long time for television, and the landscape has changed. This show feels different, more in touch with current viewer habits and interests,” Pluff said. “It will spotlight where money is being made, spent, and lost locally.”

The show will seek out unique individuals who will share their success stories along with entrepreneurs making investments locally. Interesting people and newsworthy businesses will appear on various segments of the show, but less obvious activities will also often appear.

“We are getting the chance to meet some fascinating people often doing some unusual things,” Pluff said, who frequently goes on location to conduct interviews. “It’s amazing to see what people are doing, making a difference in our area.”

The 13-part television series will air Thursdays at 8 p.m. through June on WCNY-TV. The series is sponsored by Pinnacle Family of Companies, Bousquet Holstein PLLC, and Geddes Federal Savings & Loan Association. Each episode will be available after it airs on demand at

For viewing information, visit To learn more about the show, visit

About WCNY

WCNY was founded in 1965 as The Educational Television Council of Central New York. Today, it is a community-owned media company that produces content across multiple platforms, including television and radio programs, dynamic web and targeted email content, the WCNY CONNECT magazine, and social media. Through online streaming technology, WCNY has a global broadcast audience of viewers and listeners throughout the United States and 17 countries. WCNY operates five digital, pledge-free broadcast channels and three radio stations. Classic FM is one of a few radio stations in the world dedicated to locally programmed classical music.



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