Careers

WCNY, Central New York’s own member-supported public broadcasting station, is an exciting, cutting-edge multimedia company leveraging TV, radio, social media and print and was the proud winner of the CenterState CEO 2014 Business of the Year award in the nonprofit category. WCNY reaches 19 counties and nearly 2 million people with content that inspires, educates, and entertains.

WCNY provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.  This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Our Human Resource department reviews every application.  Unfortunately, because of the high volume of applications we receive, we cannot guarantee a response to every one.  Only candidates selected for an interview will be contacted.

Director of Individual Giving

WCNY, Central New York’s own member-supported public broadcasting station, is an exciting, cutting-edge multimedia company leveraging TV, radio, social media and print. WCNY reaches 19 counties and nearly 1.8 million people with content that inspires, educates, and entertains.

Position Summary

WCNY is seeking a creative, data-driven fundraising professional who believes that Public Media has the power to change lives for the better and therefore develops fundraising strategies that encourage life-long relationships with our listeners, viewers, and community members.

The Director of Individual Giving is a vital management team member reporting directly to the VP of Development & Engagement and has responsibility for coordinating and collaborating with the all departments and other senior leaders to strengthen WCNY’s data-driven fundraising strategies, as well as provide leadership and direction to the staff in her/his area of responsibility. Community engagement is at the heart of WCNY’s fundraising strategy, therefore the candidate for this position must possess the ability to develop experiences and fundraising campaigns that inspire listeners and viewers to become members, and strengthen relationships with existing members to enhance donor loyalty and connection to WCNY.

Duties and Responsibilities

The Director of Individual Giving is responsible for managing and coordinating the daily fundraising activities with a passionate, community engagement approach that communicates the value of Public Media.

  1. Assists in the development of goals and strategies for fundraising campaigns to maximize revenue and prospect/donor engagement.
  2. Develops and maintains a donor/ prospect portfolio to optimize fundraising opportunities.
  3. Writes effective messaging for successful digital, broadcast, and written appeals.
  4. Effectively coordinates and communicates campaign strategy, tactics, and tasks.
  5. Contributes to the overall organizational success by performing other duties and responsibilities as assigned.
  6. Manages Audience Services Associate to ensure responsiveness and customer service.
  7. Manages Development Coordinator to ensure daily fundraising activities are on track and campaign milestones are being achieved.
  8. Plans, executes and oversees direct mail campaigns, digital fundraising campaigns, on-air messaging, recurring donations, vehicle donations, and some special events.
  9. Responsible for qualifying new and current donors to identify upgrades. Research and cultivate a portfolio of donors to grow mid-level donor pool.
  10. Test and evaluate best acquisition channels for both new and existing members.
  11. Lead digital membership activities and campaigns.
  12. Provide direction for creative assets used for membership.
  13. Strong hands-on experience with a leading CRM platform, such as Raiser’s Edge or Allegiance.
  14. Passion for the “big idea,” but is also data-driven and able to measure the impact of campaigns through analytics.
  15. Apply creative thinking to the membership program, incorporating new technologies and techniques to assure growth in membership revenue.
  16. Assist with the preparation of annual fiscal year budget, including revenue and expense budget on accounts that pertain to membership.
  17. Offer prompt correspondence and communication with all members on questions, complaints, and problems, via phone, internet, and/or letter.
  18. Oversee the Membership portion of TV (Snipe and on-air messaging) and Classic FM (on-air messaging and integrated campaigns), including input on program selection, premium selection, scripts and graphic design for television efforts, working with FM producers script writing, and data entry.
  19. Plan and coordinate all direct mail fundraising campaigns including acquisition, additional gift, and lapsed with direct mail/telemarketing vendors.
  20. Maintain historical data within Raiser’s Edge.
  21. Provide proper data reporting to vendors for quarterly and annual donor evaluation and tagging, to assure better response rates on direct mail campaigns and accurate historical data.
  22. Work with Special Events Director to develop cultivation and stewardship events for members.
  23. Other assignments as needed.

Minimum Qualifications

  1. Bachelor’s Degree required and at least 5 years demonstrated successful management and fundraising experience. Degrees must be received from appropriately accredited institutions.
  2. Strong professional and efficient work ethos.
  3. Excellent organizational skills and attention to detail.
  4. Proficiency using a CRM database system such as Raiser’s Edge or Allegiance.
  5. Proficient with Microsoft Office Suite and Google Docs.
  6. Personal initiative and sense of humor.
  7. Friendly, outgoing, and collaborative approach, along with a strong team-oriented style.
  8. Ability to manage multiple assignments simultaneously and effectively.
  9. Flexibility in scheduling; ability to work nights and weekend hours.
  10. Exceptional time management, organizational, problem-solving and analytical skills.
  11. Ability to build and sustain professional relationships grounded in ethical and best practices in fundraising.
  12. Exceptional professional judgment and ability to make sound decisions.
  13. Highly self-motivated and directed.

Preferred Qualifications

  1. 10+ years demonstrated successful fundraising experience.
  2. Master’s Degree preferred.

Audience Services Associate

WCNY, Central New York’s own member-supported public broadcasting station, is an exciting, cutting-edge multimedia company leveraging TV, radio, social media and print. WCNY reaches 19 counties and nearly 1.8 million people with content that inspires, educates, and entertains.

Position Summary

WCNY is seeking a highly-motivated and team-driven Audience Services Associate.

The Audience Services Associate is a liaison with our viewing, listening, and supporting community throughout Central New York and beyond. This position is often the first point of contact with WCNY and therefore this position’s performance has short and long-range implications in WCNY’s ability to build and maintain strong relationships with our community. Strong knowledge of WCNY and strong customer service skills are crucial to this position. This position serves as our greeter at the front desk, and handles all incoming calls and visitors. The Audience Services Associate reports to the Director of Individual Giving and works closely with the Development Department to offer assistance on a variety of membership and station inquiries.

Duties and Responsibilities

  1. Serve as first point of customer service for all incoming calls. Transfer calls as necessary.
  2. Responsible for working with callers/members to answer questions about membership benefits and any WCNY programs/services.
  3. Assist members with renewals, address changes, and various changes to membership records.
  4. Must have advanced knowledge of all member benefits, including working knowledge of WCNY Passport.
  5. Assist development department with membership mailings and member card functions.
  6. Greet visitors coming into the station on business.
  7. Maintain lobby in good order.
  8. Sign for packages on delivery. Inform appropriate personnel on the arrival of packages.
  9. Distribute mail on a daily basis. Meter outgoing mail and packages on a daily basis.
  10. Maintain postage money and stamps.
  11. Assist the Development Department with special projects.
  12. Serve as liaison with volunteers working in the Friends’ Room, adjacent to the lobby.
  13. Other assignments as needed.

Minimum Qualifications

  1. Graduation from high school and 5 years of related office experience. Degrees must be received from appropriately accredited institutions.
  2. High level of professionalism, diplomacy, and discretion is mandatory.
  3. Polite and pleasant telephone voice with exceptional interpersonal and communication skills.
  4. Must possess computer proficiency. Demonstrates effective use of Microsoft Outlook program and Microsoft Office Suite.
  5. Ability to learn and use Raiser’s Edge software for data entry.
  6. Good organizational skills and the ability to work independently.
  7. Ability to multitask in a fast paced environment.

Preferred Qualifications

  1. Bachelor’s Degree from an accredited institution.
  2. 3 years of experience in fundraising and customer service.
  3. Experience using Raiser’s Edge or similar CRM platforms.

Director of Leadership Giving

Job Description

WCNY is seeking a highly motivated, detail and goal-oriented Director of Leadership Giving whose primary purpose is to develop, plan, implement, and maintaining all aspects of two important fundraising programs: major annual giving and planned and deferred giving.
The Director of Leadership Giving monitors and analyzes major and planned giving revenue sources, donor retention, and giving trends; develops and implements appropriate campaigns, programs, and events based on strategic analysis; and researches and qualifies donors. The Director of Leadership Giving is responsible for volunteer recruitment and coordination. This position also provides support for the all cultivation and stewardship efforts at WCNY and works closely with organization leadership and executive staff.

Job Requirements

Minimum requirements include a Bachelor’s Degree and 3 years of experience related to the area of assignment; or equivalent combination of training and experience.

Primary Function

  1. Design, manage and implement the activities of the WCNY’s Major Gifts and Planned Giving Program.
  2. Identify, cultivate and solicit prospects for major and planned gifts from appropriate donors, corporations, and potential donors to support planned giving, major giving, and special project goals.
  3. Develop and update major donor and planned giving materials as needed.
  4. Serve as planned giving resource and connect with planned giving/estate planners in the Central New York community to establish relationships for consultation services.
  5. Recruits and coordinates volunteers as needed for various WCNY activities and events.

Essential Duties and Responsibilities

  1. Develop and execute strategies to identify, research, cultivate, and solicit qualified prospects for major and planned gifts in collaboration and cooperation with the VP of Development & Engagement.
  2. Respond to inquiries and meet with prospects, including donors and community members, and their advisors in one-on-one or group settings.
  3. Develop naming opportunities and prepare proposals by targeting donors based on potential for giving and substantive interests and in response to inquiries.
  4. Conduct solicitations.
  5. Participate with the development staff to integrate major donor development campaign in all fund raising activities, emphasizing both major and planned giving goals and objectives.
  6. Design and implement a customized regional broad-based, proactive marketing plan in collaboration with the VP of Development & Engagement.
  7. Design and conduct direct mail and advertising campaigns to target planned and major gifts.
  8. Develop local guidelines and promotional materials for use by the Board of Trustees, the Executive Director, and development team.
  9. Plan and execute a series of donor and prospect-focused events, including donor and professional seminars and donor recognition events.
  10. Cultivate relationships with attorneys, trust officers, accountants, financial planners and other estate planning professionals regarding gift opportunities for clients.
  11. Provide material for their use, exchange up-to-date information on current best practices, request help in obtaining referrals and discuss donor interests.
  12. Recommend expenses within the parameters of the approved budget.
  13. Oversee billing and payments. Ensure, with Director of Finance, that major and planned gift records and reports are compiled and maintained.
  14. Research and maintain individual donor profiles on qualified prospects and donors.
  15. Oversee a comprehensive tracking system for all major and planned gift donors and prospects and supervise its use in solicitation of gifts to closure.
  16. Represent WCNY at community events.

Qualifications

  1. BA/BS required.
  2. Three years’ progressively responsible professional experience in development and/or planned giving and fundraising and progressively responsible program management.
  3. Familiarity with financial planning is preferred.
  4. Excellent writing and public speaking skills.
  5. Excellent interpersonal skills, including demonstrated ability to cultivate and solicit high net worth individuals and their advisors.
  6. Analytical skills to research and identify potential donors.
  7. Familiarity with Planned Giving techniques preferred.
  8. The proven ability to solicit and close financial agreements with donors is essential.
  9. A sound understanding of financial reports and budgeting is required.
  10. Computer proficiency in Microsoft Office Suite (e.g. Word, Excel, PowerPoint) and database management are required.
  11. Additional hours are required to attend meetings, fundraising and programmatic events.

Senior Videographer Editor

WCNY, Central New York’s own member-supported public broadcasting station, is an exciting, cutting-edge multimedia company leveraging TV, radio, social media and print. WCNY reaches 19 counties and nearly 1.8 million people with content that inspires, educates, and entertains.

Position Summary 

The Senior Videographer/Editor in WCNY’s Television Production Department is an experienced, energetic and passionate storyteller, communicator and technician with superior videography and editorial skills that can actualize the WCNY programming vision. The ideal candidate for the position of Senior Videographer/Editor has experience with the public media sector creating television programs and a desire to be extraordinary at content production in WCNY’s performance and deadline-driven atmosphere. Reporting to the Executive Producer, the candidate in this supervisory role will be depended on to create and execute the technical and creative goals and directives developed for each production.

The Senior Videographer/Editor position is a full-time, exempt position at WCNY.

Duties and Responsibilities

  1. Field videography pre-production and execution including multi-camera, synched camera operations, multi-subject scene based shoots and reporter incorporated interviews.
  2. Shooting a broad range of shot types using WCNY and occasional rental field production cameras, light kits and audio equipment using primarily Sony PXW-XD and Panasonic GH4-DSLR video cameras.
  3. Supervision of accurate and thorough field note execution.
  4. Field crew supervision including camera assignments, effective time management, ability to react to and address unforeseeable circumstances.
  5. Post-production editing and asset management through Adobe Premier Suite and centralized content network.
  6. Instruct production staff and production assistants on location videography, lighting and composition techniques.
  7. Participation in fundraising and other station events as required.
  8. Perform other duties and/or projects as assigned.

Qualifications & Skills

  1. Minimum requirements: Bachelor’s Degree in television, electronic media communications or radio and 3 to 5 years of combined editing, producing, and videography experience.
  2. Strong videography, camera, lighting and photography skills. Ability to learn and grasp new and advanced software and camera technology a plus.
  3. Skills in training and collaborating with both technical and creative personnel.
  4. Long- and short-form production experience. Ability to develop original story ideas, a strong understanding of story structure, interview techniques and professional level content development.
  5. Must have strong attention to detail, be a proactive team player, and work quickly, accurately, and independently in a fast-paced environment.
  6. Work week is Monday through Friday; required to work occasional evenings and weekends on a project-by-project basis.
  7. Ability to work independently and be self-directed, while also able to work collaboratively within a diverse team environment.
  8. Demonstrates strong interest in career growth and upward mobility.
  9. Ability to organize and prioritize multiple projects and meet stated deadlines.
  10. Maintain familiarity with broadcast technical specifications and the range of equipment implemented during productions.
  11. Attention, follow-through, dependability and good judgment are critical for success in this role.

The candidate must be proficient in the following or an equivalent product.

  1. Microsoft Windows/Office Suite
  2. Mac OSX
  3. Non-linear editing software: primarily Adobe Premiere Pro
  4. Motion Graphics software: primarily After Effects
  5. Sony PXW-XD and Panasonic GH4 – DSLR camera operation

Other Requirements

  1. Ability to lift and carry equipment up to 50 pounds in production equipment.
  2. A valid New York State driver’s license and good driving record is required for all WCNY positions.
  3. Commitment to the mission and goals of public broadcasting. Strong commitment to excellence in the finished product.
  4. Demo reels and/or work samples are recommended for consideration and must be submitted via URL, either within the application or cover letter.

Producer

WCNY, Central New York’s own member-supported public broadcasting station, is an exciting, cutting-edge multimedia company leveraging TV, radio, social media and print. WCNY reaches 19 counties and nearly 1.8 million people with content that inspires, educates, and entertains. 

Position Summary
The WCNY Television Producer is an experienced researcher, communicator, writer, field director and technician capable of focusing in multiple areas with a passion for storytelling. The ideal candidate for this position has experience creating content for television from the development stage through to the final edit. Reporting to the Executive Producer, this candidate has the ability to work independently as well as collaboratively to meet deadlines while bringing creativity to the important and educational programming being developed at WCNY.

The WCNY Television Producer position is a full-time, exempt position at WCNY. 

Duties and Responsibilities

  1. Content Development, pre-production planning, location scouting and call sheet execution.
  2. Field Producing including single and multi-subject interviews, live action multi-subject segments, scenes and B Roll.
  3. Shot Sheet Execution – Field notes delivered with time code and meta data.
  4. Videography – Reliable, accurate lighting and shooting of interviews, live action segments and B-Roll.
  5. Promotional Producing and Editing – Creating weekly program promos to run on air, the WCNY website and through social media.
  6. Post Production Editing – Editing interviews, B Roll and live action segments with graphical elements, audio tracks and motion graphics into finished segments to be formatted into final program.
  7. Participation in fundraising and other station events as required.
  8. Perform other duties and/or projects as assigned.

Qualifications & Skills

  1. Minimum requirements: a Bachelor’s Degree in television or film production or equivalent and 3 to 5 years of television production experience.
  2. Strong producing, research, writing, directing, interviewing and field production skills.
  3. Reliable videography, camera, lighting and photography skills. Ability to learn and grasp new and advanced software and camera technology a plus.
  4. Long- and short-form production experience. Ability to develop original story ideas, a strong understanding of story structure, interview techniques and professional level content development.
  5. Post-production editing, basic graphics and asset management skills.
  6. Must have strong attention to detail, be a proactive team player, and work quickly, accurately, and independently in a fast-paced environment.
  7. Work week is Monday through Friday; required to work occasional evenings and weekends on a project by project basis.
  8. Demonstrates strong interest in career growth and upward mobility.
  9. Ability to organize and prioritize multiple projects and meet stated deadlines.
  10. Focus, follow-through, dependability and good judgment are critical for success in this role.

The candidate must be familiar with the following or an equivalent product.

  1. Microsoft Windows / Office Suite
  2. Mac OSX
  3. Adobe Creative Suite
  4. Non-linear editing software: primarily Adobe Premiere Pro
  5. Motion Graphics software: primarily After Effects
  6. Sony PXW-XD and Panasonic GH4 – DSLR camera operation

Other Requirements

  1. Ability to lift and carry equipment up to 50 pounds in production equipment.
  2. A valid New York State driver’s license and good driving record is required for all WCNY positions.
  3. Commitment to the mission and goals of public broadcasting. Strong commitment to excellence in the finished product.
  4. Demo reels and/or work samples are recommended for consideration and must be submitted via URL, either within the application or cover letter.

Vice President, Content Development & Delivery

WCNY is seeking a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime. Reporting to the President and CEO of WCNY, this executive will manage the station’s brand on all platforms, oversee the production of brand appropriate original content to include documentaries, news and public affairs, series supporting education, arts, health, science, art, and other subjects driven and demanded by those serviced by WCNY, for local, regional, state, and national delivery, This position requires expertise in data-focused, audience-based brand development and design, content creation and social media marketing, as well as experience in social listening, sales promotions and influencer marketing. In addition, this position is responsible to bring to market 415 Productions, a full-service productions company providing a suite of services including but not limited to field and studio production, complete project development, commercials, infomercials, corporate messaging, and full video production including training, marketing, fundraising, event, and testimonial videos.

Responsibilities

  1. Manage the WCNY brand on all platforms (on-air, online, mobile, radio, etc.) through the development and execution of innovative communications and marketing campaigns.
  2. Leverage research and real-time data analytics to launch timely social media campaigns that grow audience engagement with an emotional connection to the WCNY and PBS brand, content and talent.
  3. Be a creative link to our local community, and develop relationships with community stakeholders to drive earned media.
  4. Oversee the creative development and production of live events, original series, documentaries, radio content, and select short-form programming.
  5. Manage the station’s off-channel media budget and media buying process and decisions.
  6. Grow the brand identity and relevance of WCNY by developing and creating original, emotionally-impactful content and touch points for our audiences.
  1. Constantly work to improve the creative development process, technology and tools and challenge the team to think differently to problem solve for more efficient and effective marketing and communications strategies.
  2. Manage unscripted development with the primary responsibility to maximize creativity and innovation that will increase ratings performance and to build awareness and support the new WCNY brand.
  3. Oversee internal ideation by conducting brainstorming meetings and generating new ideas that lead to more impactful content on all platforms.
  4. Visualize new and creative ways of thinking about content and transform original and unusual ideas/impulses into practical reality.
  5. Be willing to explore different ideas, novel approaches and new associations to/with WCNY.
  1. Oversee the strategy and implementation of digital content by defining the social media and website strategy, content, and metrics for social media, web, and email content to build and sustain audiences.
  2. Engage and embrace emerging technologies such as ATSC 3.0 as it relates to content, production and delivery strategies and techniques, and overall future philosophies to ensure that WCNY is at the forefront of audience engagement.

Basic Qualifications

  1. A demonstrated track record of managing the creative expression of a media brand on and off-air.
  2. Experience with, or deep understanding of, brand management across digital platforms (online, mobile, etc.), including social media.
  3. A strong understanding of how to use research and data analytics tools to drive audience engagement and media buying on all platforms.
  4. Experience supervising the development and production of live event and series programming.
  5. Excellent management skills and an ability to inspire a creative, positive, supportive and encouraging work environment.
  6. A proven track record of working across departments to build a collaborative work environment.
  1. 5+ years of experience in television development and/or current series production.
  2. Experienced in team management/development.
  3. Strong creative reputation.
  4. Ability to manage creative talent.
  5. The ability to function in a complex, fast-paced and demanding, deadline driven environment; an entrepreneurial drive and passion for the business, the content and the audience.
  6. Ability to manage multiple projects; possesses leadership skills and strong analytical skills.
  7. Strong interpersonal and diplomatic skills, including the ability to work effectively within a collaborative team environment as well as diverse constituencies and both creative and business personality types.
  8. Assertive, enthusiastic and highly motivated self-starter.

Preferred Qualifications

  1. Experience working in the marketing and/or programming department at a local broadcast station.
  2. Experience producing original content that integrates sponsors and advertisers.
  1. Bachelor’s degree or equivalent combination of work experience.
  2. 5+ years experience as creative director or creative leader.
  3. 3+ years leading or generating content development in photography, video, and or social media/digital platforms.
  4. Nimble ability to adjust to customer and business trends and lead teams toward improvement and through change.
  5. Strong business and marketing acumen with a knowledge of the creative product/process.
  6. Proficient and strong hands-on working knowledge of the Adobe Creative Suite including Adobe Photoshop, Adobe Illustrator, and InDesign,

Expert-level experience with MAC-based systems.

Media Sales Executive

Media Sales Executive 

WCNY is a dynamic, forward-thinking organization, celebrating 50 years of creating award-winning content, programs and services for our community – and we are poised for major growth and amazing things to come. WCNY, Central New York’s own member-supported public broadcasting station, is an exciting, cutting-edge multimedia company leveraging TV, radio, web, social media and print. WCNY reaches 19 counties and nearly 1.8 million people with content that inspires, educates, and entertains.

 

Do you have the right stuff?

  • Are you a selling virtuoso, able to take lots of objections and overcome them with the right training and an awesome team behind you?
  • Do you have the knack for turning around problem projects and creating amazing partnerships with businesses and organizations?
  • Do you thrive in environments that put you to the test and give you room to show your stuff?

If you bring…

  • Proven experience in prospecting new clients, generating sales leads, and closing the sale
  • Awesome people skills and a fresh, polished, sophisticated, and playful attitude
  • A “teamwork makes the dream work” mindset
  • Outstanding technical chops in PowerPoint and Excel
  • An organized mindset, so despite your creativity, your inner nerd sweats the details and is pleased by well-crafted proposals and presentations
  • Good humor, curiosity, and a sense of responsibility

Then we offer…

  • A brand and reputation that open doors (In January 2016, PBS was named the most trusted institution in America for the 13th year in a row.)
  • The opportunity to sell more than just “spots and dots”; we build long-term partnerships that bring immense value to our clients they can’t get anywhere else.
  • A team that has heart, that’s proud to be stretching its wings, that’s highly respected in the organization, and that’s making change and is hungry for more.
  • A coach that has the skills to help you hone yours.
  • A culture that sparks and celebrates innovation.
  • Leadership that listens to your ideas.
  • Unique challenges and opportunities beyond just winning deals.
  • A studio space that’s beautiful, high tech, ultra-modern but super historic, and Platinum LEED certified (in fact, we’re the only broadcaster in the world that is.)
  • An infrastructure that helps you win deals, not shackles you.
  • Recognition for outstanding work.
  • Competitive pay, quality benefits, and decent coffee.

Interested?  Get in touch and tell us why.  (Please note, applicants without a cover letter will not be considered.)

Job Application

  • Accepted file types: doc, docx, pdf, txt, rtf, wpd, wps, sxw, odt.
  • Accepted file types: doc, docx, pdf, txt, rtf, wpd, wps, sxw, odt.
  • Accepted file types: doc, docx, pdf, txt, rtf, wpd, wps, sxw, odt.

 

You can also mail your cover letter, resume, and salary requirements to:

Human Resources
WCNY TV/WCNY-FM
415 W. Fayette St.
Syracuse, NY 13204

Employment Application

Notice to Organizations Assisting Job Seekers:

If your organization distributes information about employment opportunities to job seekers or refers job seekers to employers, and would like to receive job vacancy notices for WCNY, please provide WCNY with the name, mailing address, e-mail address (if applicable), telephone number, fax number, and contact person and identify the category of vacancies for which you would like information specified above to the above address.

WCNY is an Affirmative Action/Equal Employment Opportunity Employer.

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