WCNY, Central New York’s own member-supported public broadcasting station, is an exciting, cutting-edge multimedia company leveraging TV, radio, social media and print and was the proud winner of the CenterState CEO 2014 Business of the Year award in the nonprofit category. WCNY reaches 19 counties and nearly 2 million people with content that inspires, educates, and entertains.

WCNY provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.  This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Our Human Resource department reviews every application.  Unfortunately, because of the high volume of applications we receive, we cannot guarantee a response to every one.  Only candidates selected for an interview will be contacted.


Digital Marketing Coordinator

Job Description

WCNY connects with the curious of all ages through innovation, creative content, educational programs, and transformative experiences to open minds and spark change. A trusted media enterprise, WCNY is constantly evolving and fully engaged with a diverse audience that shares our passion for public service. Together, we will contribute to community prosperity and embrace innovation to foster a well- informed, inspired world. We value passion to make a difference in the lives of those we serve every day, courage to embrace risks worth taking and overcome challenges, respect of one another’s diversity, opinions, and beliefs, service to the public through responsiveness to community values and needs, innovation in thoughts and actions that create new opportunities and valuable solutions, commitment to continuous reflection and improvement, and creativity in advancing impactful content and fostering shared resources for the public good.


The Digital Marketing Coordinator is an entry level position that supports the implementation of digital marketing, public relations, and communications plans by assisting with WCNY’s social media engagement, website content, digital signage, and email marketing. The position also provides graphic design support for print, digital, and TV platforms.

Essential Functions

  1. Assist with creation of email marketing campaigns including content development, database management, and advertisement schedules.
  2. Use Digital Measurement Model (DMM) and editorial calendar to create and curate content on WCNY’s social media accounts including Facebook, Instagram, LinkedIn, and Twitter.
  3. Produce live social media at events, production shoots, television and radio recordings, and daily operations.
  4. Use personas to identify and help cultivate new audiences.
  5. Track social media and digital engagement with DMM and key company pillars.
  6. Create internal digital signage and manage content delivery.
  7. Implement digital fundraising campaigns.
  8. Assist with SEO campaigns.
  9. Update digital advertisement schedule.
  10. Provide creative concepts that utilize color, space, imagery and typography in alignment with graphic standards.
  11. Utilize Content Management System and Style Sheets in alignment with brand design themes.
  12. Implement print, digital and environmental layouts for promotions, publications, website and other interfaces.
  13. Co-manage website homepage content and graphics.
  14. Work on multiple projects with demanding deadlines simultaneously.
  15. Ability to listen and work well in a team environment.


  1. Experience using Adobe Suite of Creative Products
  2. Experience managing social media accounts
  3. Time, organizational and project management
  4. Knowledge of CMS
  5. Collaborative and creative thinker
  6. Self-motivated, self-starter, results-oriented and success driven
  7. Familiarity with Google analytics
  8. Excellent copy writing skills

Physical Demands

Standard office functions and occasional need to travel/drive.

Position Type/Expected Work Hours

Full time, typically Monday through Friday work hours, with occasional requirements after hours or on weekends as needed for events.

Required Education and Experience

  1. 4-year Bachelor’s Degree in marketing, graphic design, communications, or advertising.
  2. 1-2 years of experience.

Additional Eligibility Qualifications

  1. Proficient in Microsoft Office, content management systems like WordPress, social media platforms including Instagram, Facebook, Twitter, Linkedin, digital publishing platforms, Mailchimp or other email marketing program.
  2. Adobe Suite of Creative Products.

WCNY is an equal opportunity employer.

Job Type: Full-time


Job Application

  • Accepted file types: doc, docx, pdf, txt, rtf, wpd, wps, sxw, odt.
  • Accepted file types: doc, docx, pdf, txt, rtf, wpd, wps, sxw, odt.
  • Accepted file types: doc, docx, pdf, txt, rtf, wpd, wps, sxw, odt.
  • Accepted file types: doc, docx, pdf.
  • Accepted file types: doc, docx, pdf.


You can also mail your cover letter, resume, and salary requirements to:

Human Resources
415 W. Fayette St.
Syracuse, NY 13204

Employment Application

Notice to Organizations Assisting Job Seekers:

If your organization distributes information about employment opportunities to job seekers or refers job seekers to employers, and would like to receive job vacancy notices for WCNY, please provide WCNY with the name, mailing address, e-mail address (if applicable), telephone number, fax number, and contact person and identify the category of vacancies for which you would like information specified above to the above address.

WCNY is an Affirmative Action/Equal Employment Opportunity Employer.


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