Careers

WCNY, Central New York’s own member-supported public broadcasting station, is an exciting, cutting-edge multimedia company leveraging TV, radio, social media and print and was the proud winner of the CenterState CEO 2014 Business of the Year award in the nonprofit category. WCNY reaches 19 counties and nearly 2 million people with content that inspires, educates, and entertains.

WCNY provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.  This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Our Human Resource department reviews every application.  Unfortunately, because of the high volume of applications we receive, we cannot guarantee a response to every one.  Only candidates selected for an interview will be contacted.

You can also mail your cover letter, resume, and salary requirements to:

Human Resources
WCNY TV/WCNY-FM
415 W. Fayette St.
Syracuse, NY 13204

Employment Application

Notice to Organizations Assisting Job Seekers:

If your organization distributes information about employment opportunities to job seekers or refers job seekers to employers, and would like to receive job vacancy notices for WCNY, please provide WCNY with the name, mailing address, e-mail address (if applicable), telephone number, fax number, and contact person and identify the category of vacancies for which you would like information specified above to the above address.

WCNY is an Affirmative Action/Equal Employment Opportunity Employer.

Digital Marketing Specialist

WCNY connects with the curious of all ages through innovation, creative content, educational programs, and transformative experiences to open minds and spark change. A trusted media enterprise, WCNY is constantly evolving and fully engaged with a diverse audience that shares our passion for public service. Together, we will contribute to community prosperity and embrace innovation to foster a well- informed, inspired world. We value passion to make a difference in the lives of those we serve every day, courage to embrace risks worth taking and overcome challenges, respect of one another’s diversity, opinions, and beliefs, service to the public through responsiveness to community values and needs, innovation in thoughts and actions that create new opportunities and valuable solutions, commitment to continuous reflection and improvement, and creativity in advancing impactful content and fostering shared resources for the public good.

Summary/Objective

The Digital Marketing Specialist (DMS) supports the implementation of digital marketing, public relations, and communications plans. The DMS is responsible for social media management including content development, post management, and social listening. Other digital marketing activities include website management, digital signage design and delivery, and email marketing. The DMSGD also manages campaigns for external clients through organic/paid social media and digital advertising.

Essential Functions

Digital Marketing

  1. Create email marketing campaigns: content development, graphic design, proofing, and database management.
  2. Assist with implementation of marketing, communications, and public relations plans.
  3. Manage WCNY’s social media platforms including Facebook, Instagram, Twitter, and LinkedIn including coverage on weekends.
  4. Manage digital marketing campaigns for external clients including paid social media, paid search, and Google AdWord campaigns.
  5. Analyze digital campaigns with an understanding of goals, KPIs, and results.
  6. Write social media captions.
  7. Write paid search copy.
  8. Produce live social media at events, production shoots, television and radio recordings, and daily operations.
  9. Create internal digital signage and manage content delivery.
  10. Use personas to identify and help cultivate new audiences.
  11. Manage WCNY website homepage with graphic design and content development.
  12. Create new website landing pages.
  13. Support virtual events as needed.
  14. Update digital underwriting schedules.

Competency

  1. 5-7 years of experience managing social media accounts for businesses, organic and paid.
  2. 2-3 years of experience with email marketing tools including Mailchimp, Constant Contact or something comparable.
  3. Familiarity with Sprout Social or similar social media management software.
  4. Understanding of how to set social media goals and KPIs.
  5. Ability to analyze metrics and change campaigns based on outcomes.
  6. Time, organizational and project management.
  7. Knowledge of CMS.
  8. Collaborative and creative thinker.
  9. Self-motivated, self-starter, results-oriented and success driven.
  10. Familiarity with Google analytics.
  11. Excellent copywriting skills.
  12. Ability to work on multiple projects with demanding deadlines simultaneously.

Required Education and Experience

  1. 4-year bachelor’s degree
  2. 5-7 years of digital marketing experience

Additional Eligibility Qualifications

  1. Proficient in Adobe Creative Suite, PowerPoint, Excel, and Microsoft Suite of products, WordPress or similar CMS, Mailchimp or Constant Contact, Sprout Social social media management software, or something similar.

WCNY is an equal opportunity employer.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.

Part-Time Graphic Designer

WCNY connects with the curious of all ages through innovation, creative content, educational programs, and transformative experiences to open minds and spark change. A trusted media enterprise, WCNY is constantly evolving and fully engaged with a diverse audience that shares our passion for public service. Together, we will contribute to community prosperity and embrace innovation to foster a well- informed, inspired world. We value passion to make a difference in the lives of those we serve every day, courage to embrace risks worth taking and overcome challenges, respect of one another’s diversity, opinions, and beliefs, service to the public through responsiveness to community values and needs, innovation in thoughts and actions that create new opportunities and valuable solutions, commitment to continuous reflection and improvement, and creativity in advancing impactful content and fostering shared resources for the public good.

Summary/Objective

The part-time Graphic Designer (PTGD) reports to the Senior Director, Marketing, Communications & Creative Services. The entry level position requires strong design sensibility and the ability to apply that talent to projects in a variety of mediums including television, digital, and print. The PTGD should have 2 to 3 years of experience using the Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop. The PTGD must be comfortable in a collaborative, fast-paced, creative work environment where co-creation of projects is routine.

The ideal candidate needs to possess professional maturity: take direction and feedback from supervisors and deliver quality work that satisfies client expectations on deadline. The PTGD should be highly organized (asset management!) and proficient using standard design tools including templates, styles, grids, layers, etc. and able to work creatively within brand guidelines and standards. The ideal candidate will be fluent in Adobe Creative Suite, possess solid design, typography, and photo manipulation skills.

Additional Skills Required

  1. Familiarity with e-mail marketing tools like Mailchimp or Constant Contact.
  2. The ability to manage multiple projects and deadlines.
  3. Experience with Word, PowerPoint, and Excel.

WCNY is an equal opportunity employer.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.