WCNY, Central New York’s own member-supported public broadcasting station, is an exciting, cutting-edge multimedia company leveraging TV, radio, social media and print and was the proud winner of the CenterState CEO 2014 Business of the Year award in the nonprofit category. WCNY reaches 19 counties and nearly 2 million people with content that inspires, educates, and entertains.

WCNY provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.  This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Our Human Resource department reviews every application.  Unfortunately, because of the high volume of applications we receive, we cannot guarantee a response to every one.  Only candidates selected for an interview will be contacted.

You can also mail your cover letter, resume, and salary requirements to:

Human Resources
415 W. Fayette St.
Syracuse, NY 13204

Employment Application

Notice to Organizations Assisting Job Seekers:

If your organization distributes information about employment opportunities to job seekers or refers job seekers to employers, and would like to receive job vacancy notices for WCNY, please provide WCNY with the name, mailing address, e-mail address (if applicable), telephone number, fax number, and contact person and identify the category of vacancies for which you would like information specified above to the above address.

WCNY is an Affirmative Action/Equal Employment Opportunity Employer.

Social Media and Marketing Coordinator

WCNY connects with the curious of all ages through innovation, creative content, educational programs, and transformative experiences to open minds and spark change. A trusted media enterprise, WCNY is constantly evolving and fully engaged with a diverse audience that shares our passion for public service. Together, we will contribute to community prosperity and embrace innovation to foster a well- informed, inspired world. We value passion to make a difference in the lives of those we serve every day, courage to embrace risks worth taking and overcome challenges, respect of one another’s diversity, opinions, and beliefs, service to the public through responsiveness to community values and needs, innovation in thoughts and actions that create new opportunities and valuable solutions., commitment to continuous reflection and improvement, and creativity in advancing impactful content and fostering shared resources for the public good.


WCNY is looking for a creative and organized social media professional to leverage its entertaining and educational TV and radio content, innovative virtual events, educational programs, community engagement efforts, and overall mission goals to engage with current and new audiences on social media. #gogetterswanted

You will be part of a creative team of marketing and communications professionals who are passionate about WCNY’s mission and the programs and services we provide to communities across our 19-county broadcast area. Your role on the team will be to communicate, engage, and build meaningful connections with 24,000+ WCNY members, partners, underwriters, volunteers, fans, and the public using WCNY’s key platforms: Facebook, Instagram, Twitter, and LinkedIn. Learn more about us @WCNYCONNECTED.

Exciting projects are on the way including Taste of Fame with celebrity chefs, our Scenes of the Region Spring Edition Photography Contest on Instagram, a second season of our new locally-produced TV show “Behind the Woman,” and plenty more.

BONUS: When you work for PBS (and WCNY), you align yourself with the most trusted organization in the country for 17 years in a row. Ready to join the marketing, communications, and creative services team and make an impact with words?


Social Media

  1. Plan, implement, and monitor WCNY’s social media strategy through organic and paid social ads and campaigns.
  2. Schedule social media
  3. Use social listening to engage promptly with audiences.
  4. Manage Facebook, Twitter, and Instagram accounts for external businesses.
  5. Maintain editorial social media calendar.
  6. Maintain paid social media budget for WCNY and external clients.
  7. Strategize creative new ideas to build engagement and reach new audiences.
  8. Set social media goals and KPIs.
  9. Analyze metrics and modify campaigns.
  10. Curate content from PBS-related sites in alignment with WCNYs accounts.
  11. Use personas to identify and help cultivate new audiences.
  12. Staying up-to-date on social media best practices and new trends
  13. Create reports bi-weekly and monthly on social media efforts.
  14. Respond and engage with audiences regularly.


  1. Assist with writing headlines and descriptions for paid search and Google Ads.
  2. Schedule internal signage screens in WCNY’s Broadcast and Education Center.
  3. Assist with marketing and communications projects.
  4. Maintain WCNY homepage using CMS.
  5. Update website landing pages using CMS.


  1. 2-3 years as a social media coordinator or similar role.
  2. Excellent knowledge of best practices on Facebook, Twitter, Instagram, and other platforms.
  3. Familiarity with business applications of social media.
  4. Bachelor’s degree in marketing, communications, public relations, or relevant field.
  5. Strong communicator.
  6. Strong copywriting, editing, and proofing skills.
  7. Multi-tasker.
  8. Fluency in English.
  9. Time, organizational, and project management.
  10. Ability to work in a fast-paced, changing environment.
  11. 4-year bachelor’s degree.

Additional Eligibility Qualifications

  1. Proficient in PowerPoint, Excel, and Microsoft Suite of products, along with social media management tools such as Hootsuite or Sprout Social.

WCNY is an equal opportunity employer.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.