WCNY, Central New York’s own member-supported public broadcasting station, is an exciting, cutting-edge multimedia company leveraging TV, radio, social media and print and was the proud winner of the CenterState CEO 2014 Business of the Year award in the nonprofit category. WCNY reaches 19 counties and nearly 2 million people with content that inspires, educates, and entertains.

WCNY provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws.  This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Our Human Resource department reviews every application.  Unfortunately, because of the high volume of applications we receive, we cannot guarantee a response to every one.  Only candidates selected for an interview will be contacted.

You can also mail your cover letter, resume, and salary requirements to:

Human Resources
415 W. Fayette St.
Syracuse, NY 13204

Employment Application

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WCNY is an Affirmative Action/Equal Employment Opportunity Employer.

Underwriting Coordinator

Company: WCNY

Location: Syracuse, NY

Company Overview

WCNY is a dynamic, forward-thinking organization, celebrating over 50 years of creating award-winning content, programs, and services for our community. We are poised for major growth and amazing things to come! WCNY, Central New York’s own member-supported public broadcasting station, is an exciting, cutting-edge multimedia company leveraging TV, radio, web, social media, and print. WCNY reaches 19 counties and nearly 1.8 million people with content that inspires, educates, and entertains.


WCNY, a public media dual-licensee with both NPR and PBS stations, seeks a detail oriented, organized, self-motivated individual to join our team at the station. The position is a liaison between the Sales, Production and Traffic Departments at WCNY television and radio, as well as with the magazine and digital divisions. The Underwriting Coordinator is responsible for scheduling all on-air, online and print underwriting credits for WCNY and ensuring that those spots are trafficked as scheduled. The position also reaches out to clients to provide fulfillment reports and is a key part of the sales and corporate sponsorship group’s client management mission. The position is also responsible for creating and updating weekly and monthly reports – including inventory planning and tracking — which are integral to the management of the Sales Department and to the coordination with the Finance Department.

Essential Duties and Responsibilities

  1. Enters all client and contract information into the TV, radio, digital and magazine traffic systems.
  2. Schedules all on-air underwriting credits after ensuring inventory availability.
  3. Reviews daily broadcast logs and discrepancy reports to ensure correct placement of underwriting spots and schedule any make-goods.
  4. Pulls reports from the radio and TV traffic system, as needed.
  5. Maintains all underwriting contract files
  6. Maintains a “90 Day Projection” report based on actual spots scheduled for air.
  7. Provides inventory availability information to the sales staff.
  8. Assists sales staff with the creation of on-air schedules to best match the client’s needs by looking at available inventory and run of schedule possibilities.
  9. Attends Programming and Traffic dept. meeting and relays information back to the sales team.
  10. Prepares and updates monthly reports for the station’s Business Development and Finance departments.
  11. Circles back with clients as part of follow-up and client management services.
  12. Prints monthly affidavits and invoices to use in billing client accounts.
  13. Maintains revenue spreadsheet of all new and renewing contracts.
  14. Ensures that all new, approved spots, digital and print sponsorships are entered into the relevant traffic systems.
  15. Works cooperatively with all station departments including Traffic, Production, Programming, Marketing, Technology, Business Development and Finance.
  16. Provides the Corporate Sales Manager with research and data for projects that will enhance the productivity of the sales staff.
  17. Performs related duties as assigned.


  1. Bachelor’s degree; or 3-4 years’ related experience and/or training; or equivalent combination of education and experience.
  2. 4+ years business experience
  3. Broadcast traffic system experience preferred (experience with Myer’s ProTrack, a plus)
  4. Exceptional MS Excel skills and experience with MS Office products and SalesForce systems.
  5. Strong organizational skills and attention to detail.
  6. Proven ability to multi-task.
  7. Strong analytical and problem-solving skills.
  8. Exceptional customer service and communication (verbal and written) skills.
  9. Deep passion for and understanding of NPR, PBS and public media programming, underwriting guidelines and editorial standards.
  10. Ability to contribute to building a positive team spirit and support everyone’s efforts to succeed.