Impact Program

WCNY’s “Impact Giveback Program” returns for part 2 with all-new episodes on WCNY-TV! Last year, WCNY celebrated local businesses across Central New York with the Impact Giveback Program; promoting business resilience, recovery, and revival. In partnership with Ithaca College, WCNY selected 60 businesses across the region to participate in video production, digital marketing, print advertising, and more to support business efforts to revive and thrive in a post-pandemic economy. The 60 businesses were also featured in the “Impact Giveback Program” three-part series, which aired last fall on WCNY-TV.

This year, the program returns with three follow-up episodes, hosted by Rick Fenner. We’ll check-in with 15 of the 60 featured businesses for updates on where they are now. Tune in to learn more about these businesses’ perseverance through the pandemic, and discover how each one is continuing to make an impact in our community.

Watch WCNY’s “Impact Giveback 2.0” on Monday, Nov. 28, Dec. 12, and Dec. 26 at 8 p.m. on WCNY-TV!

Where to Watch

Each episode is available to stream on-demand (immediately after it airs) at

Episode 1

Episode 3

Episode 2

Episode 1

60 selected businesses for participation in WCNY’s Impact Giveback Program

  • Francesca Photographers
  • Cooperative Federal Credit Union
  • NEHDA, Inc
  • Matthews Salon Spa
  • Collins Barber & Beauty Shop
  • Element on Water
  • From The Ground Up Therapeutic Horsemanship, Inc.
  • University United Methodist Church
  • Genesee Cleaners LLC
  • Angelo Dry Cleaner
  • CNY Uniforms Plus
  • The Treehouse Reading and Arts Center
  • Make-A-Wish Central New York
  • Light Work
  • United Way of the Mohawk Valley
  • Lasting Impression Tours Inc.
  • On Point for College
  • The Shoppes at Johnny Appleseed
  • Mindful Yoga, LLC
  • Gypsy Freedom, LLC
  • Quilts By Commission
  • Armoured One, LLC
  • Little Lukes Preschool & Childcare Center
  • Waterloo Chiropractic PLLC
  • ArtRage Gallery
  • Paleontological Research Institution
  • Musical Associates of CNY dba Symphoria
  • Syracuse Stage
  • Skaneateles Festival, Inc.
  • Milton J. Rubenstein Museum of Science & Technology (MOST)
  • Capitol Arts Complex
  • Pau’s General Store LLC
  • Cazenovia Artisans
  • Stone Quarry Hill Art Park
  • Syracuse City Ballet
  • CNY Jazz Central
  • Buffalo Street Books
  • Big Blue North Recording Studio
  • Wildlfowers Armory, Inc.
  • Wunderbar Syr LLC
  • Pennsylvania Yankee Theatre Company
  • State Theatre of Ithaca, Inc.
  • SubCat Music Studios LLC
  • Dizzy Lizzie’s Farm
  • Pyramids Halal Meat
  • Habibas Ethiopian Kitchen
  • Miss Prissy’s LLC
  • Scratch Bakehouse LLC
  • Cafe at 407
  • Chef Brian Isbell
  • Thanos Import Market
  • FoJo Beans, LLC
  • Cathy’s Cookie Kitchen
  • Sinbad Deli, Sweets & Ice Cream LLC
  • Octane Social House
  • Showboat Motel, Restaurant & Bar
  • Salt of the Earth
  • New Age Renewable Energy
  • Flour and Salt Bakery LLC
  • Food Bank of Central New York

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