Thinking Money

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 Why is it so much more fun to spend than save? Can we re-wire our brains to make smarter financial decisions?

If you’ve ever made a financial decision you regretted the next day, you’re not alone.

Thinking Money: The Psychology Behind Our Best and Worst Financial Decisions uses a mix of humor, on-the-street interviews and provocative insights from innovative thinkers to explore why we spend, why we save (or don’t), and how we think about money.

Host Dave Coyne travels from Wall Street to Main Street, and from Yale to the Santa Barbara wine country, to find out how our brains and the marketplace maneuver to get us to spend money we shouldn’t.

Explore an array of challenging ideas and findings that have profound implications for our financial behavior, including:

• How Americans’ increasing financial fragility has led to an explosion of “downmarket” and even predatory sources of credit.
• Why too many choices can be paralyzing when it comes to small decisions, and big ones.
• Fascinating experiments provide insights into the way our brains influence our behavior.

Check back here soon for additional resources, including a Thinking Money workbook!