Press Releases

WCNY’s ‘Impact Giveback Program, Part 2’ Premieres Nov. 28 on WCNY-TV

WCNY’s, Central New York’s community-owned public broadcaster, television series “Impact Giveback Program” returns with three follow-up episodes on Monday, Nov. 28 at 8 p.m. on WCNY-TV. The show celebrates local businesses across Central New York that demonstrated resilience while facing the challenges of COVID-19.

Last year, in partnership with Ithaca College, WCNY selected 60 businesses across the region to participate in video production, digital marketing, print advertising, and more to support business efforts to revive and thrive in a post-pandemic economy. The 60 businesses were also featured in the “Impact Giveback Program” three-part series, which aired last fall on WCNY-TV.

This year, the program returns with three follow-up episodes. We’ll check-in with 15 of the 60 featured businesses for updates on where they are now. We’ll also learn more about these businesses’ perseverance through the pandemic and discover how each one is continuing to make an impact in our community.

The three-part television series airs on Monday, Nov. 28, Dec. 12, and Dec. 26 at 8 p.m. on WCNY-TV. The series is sponsored by Bousquet Holstein PLLC.

Each episode will be available to stream immediately after it airs at For viewing information, visit To learn more about the show, visit

About WCNY

WCNY was founded in 1965 as The Educational Television Council of Central New York. Today, it is a community-owned media company that produces content across multiple platforms, including television and radio programs, dynamic web and targeted email content, the WCNY CONNECT magazine, and social media. Through online streaming technology, WCNY has a global broadcast audience of viewers and listeners throughout the United States and 17 countries. WCNY operates four digital, pledge-free broadcast channels and three radio stations. Classic FM is one of a few radio stations in the world dedicated to locally programmed classical music.


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